Chobani’s #NoBadStuff Campaign: False Advertising vs. Speaking the Truth

You may have heard about Chobani’s commercials that point out the evils of some of the ingredients in their leading competitors’ products—most notably, Dannon and Yoplait. Chobani labeled this campaign as #nobadstuff, claiming its Greek yogurt was the only one on the market not to contain preservatives. (The way Chobani did this, however, was to point out that some of the ingredients in its competitors’ brands were also ingredients in pesticides.) Yoplait sued Chobani for false advertising, and in turn, Chobani and Dannon also became entangled in a lawsuit.

Since then, the judge has ruled to pull Chobani’s ads on the charge that they were misleading. Chobani’s Chief Marketing and Brand Officer Peter McGuinness responded to the judge’s decision with this statement:

Read More »