Resume Tips: A Checklist Before Submitting

Since I’m graduating in December, the fact résumés have been on my mind lately is probably not a surprise to you. I’ve been hanging around the career center at my school since freshman year, and after pestering the career counselors enough times with my horrid rough drafts, I think I’m starting to get the hang of this résumé thing. However, I still run my résumés by career counselors, and I’ve noticed these are the items they tend to mention before giving me the green light:

Clear Organization?

This should be one of the first things you think of when reviewing your résumé: Is everything laid out clearly? I like to put my headlines in bold caps and then just bold my job titles, dates, and companies. Everything else is bulleted. It certainly isn’t as exciting as a graphic design résumé, but it gets the job done.

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#ThinkBeforeYouTweet: 3 Questions to Ask Before Posting Online

During this week’s meeting, my supervisor talked to me and the other intern about posting online. With the recent SCOTUS decision about gay marriage, I think everyone’s social media feeds have exploded, so this was a chance for some friendly advice from a mentor. I think most of us are taught proper netiquette at some point, but it’s always nice to have a refresher.

This isn’t a new topic—hashtags like #ThinkBeforeYouTweet are proof of that. We’ve all seen really idiotic posts online, whether it be some misplaced commas or a tweet that gets a person fired. Still, how do we know what is and isn’t appropriate to post online? Here are three questions I’ve started asking myself before I post online, be it a blog article, Facebook post, or a tweet:

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3 Tips for Managing LinkedIn Groups

Last school year, I managed the Facebook page for my school’s English department, and I later began dabbling in Twitter and LinkedIn as well. With the former, it was fairly easy to adopt a strategy that more or less followed the one already set in place for Facebook. However, LinkedIn was new territory for me. Being a lurker in groups is one thing; managing LinkedIn groups yourself is quite another.

One of my supervisors and I created a subgroup for the humanities department in my school as a way for alumni and current students to network and discuss professional questions or issues. While plenty of people applied to be in the group and I posted something new every week, we rarely got any sort of response back. After five months, we had only one post, two replies, and two likes that were not made by me.

It was a complete flop.

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Lee Odden: 3 Tips for Content Marketing

Yesterday, I was able to go to an event called Social Media Breakfast (SMB), which brings people from all areas of the Twin Cities to discuss social media in its various platforms. (And they give you bacon. How awesome is that?) Yesterday’s event was centered on content marketing, and the person they interviewed was Lee Odden. Lee is the CEO of TopRank Online Marketing, an agency located in the western suburbs of Minneapolis, and the author of Optimize, a book on integrating SEO, social media, and content marketing into your company.

First off, a definition of content: Lee defined it as “the process of planning, creating, and promotion of stuff for a specific audience to inspire action and/or a specific outcome for your audience and brand.” So basically, anything you’re creating on your website that has a purpose is content, and you’ve gotta market it.

Lee talked all over the board about content marketing, ranging from helpful web applications to self-publishing. But what I found most helpful about this event were some of Lee’s quick and dirty tips for people starting out in content marketing:

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