Yesterday, I was able to go to an event called Social Media Breakfast (SMB), which brings people from all areas of the Twin Cities to discuss social media in its various platforms. (And they give you bacon. How awesome is that?) Yesterday’s event was centered on content marketing, and the person they interviewed was Lee Odden. Lee is the CEO of TopRank Online Marketing, an agency located in the western suburbs of Minneapolis, and the author of Optimize, a book on integrating SEO, social media, and content marketing into your company.
First off, a definition of content: Lee defined it as “the process of planning, creating, and promotion of stuff for a specific audience to inspire action and/or a specific outcome for your audience and brand.” So basically, anything you’re creating on your website that has a purpose is content, and you’ve gotta market it.
Lee talked all over the board about content marketing, ranging from helpful web applications to self-publishing. But what I found most helpful about this event were some of Lee’s quick and dirty tips for people starting out in content marketing: