A few days ago we talked about doing an audience analysis and why you should know who’s reading your blog. And hopefully you read up on who your followers are and what they’re interested in. If you feel like all you’ve collected is a jumble of information though, here’s something that may help you narrow your focus.
From the data you’ve collected, create a persona and a scenario for your blog. A persona means a fictional person you’ve created to represent the average reader of your blog. A scenario is just a situation where your reader would go to your blog to fulfill a need.