How to Conduct a Good Informational Interview

Earlier this week, I was blogging about why you should do informational interviews, but what if you don’t know how to go about it? Over the past two years, I’ve gone on about 14 or 15 informational interviews. While I can’t say I’m an expert, I do have a bit of an idea of what has worked for me in the past:

Be Flexible About Location

Offer to let your person pick the spot you two meet. It helps make the interview more convenient for him/her, and if it’s closer to his/her work, you might increase the length of the interview by cutting his/her commute time.Read More »

Tips for Good Content: Audience Analysis

Creating content is hard. Creating good content is tricky. How do you continually spit out information that your audience wants to hear and that will reach through the noise? I don’t know about you, but I tend to run out of ideas fairly quickly sometimes.

Whenever I feel devoid of content though, I always try to think, “What would my reader want to read about?” However, you have to know your readers in order to answer this question, which is why you should conduct an audience analysis.

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