Ad Spotlight: Oreo’s “Blackout” Tweet

With Super Bowl 2016 rapidly approaching, many of us like to reminisce about our favorite commercials from last year and look forward to seeing the creativity that will soon unfold. However, not all the most memorable marketing moments from the Super Bowl are seen on TV.

During Super Bowl 2013, many viewers remember the blackout that occurred midway through the game at Mercedes-Benz Superdome. With the game suddenly halted, Oreo Cookies took advantage of the moment to create one of the most memorable tweets of the year:

Oreo Tweet
Image Courtesy of Forbes.com

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