Chances are you just mentally read that headline in the voice that narrates all of Arby’s commercials. One could write an entire blog post on Arby’s branding strategy; however, for this post, I’d like to focus on a particular ad by Arby’s that came out about a year ago:
On Monday, I had the enormous pleasure of having coffee with Max Rymer and learning some of the ins and outs of the job market. Max is only a few years older than I am, but already, he’s been a business development analyst, marketing consultant, account executive, and is now the business development director at Digital Solutions. In addition to all that, Max has also started his own career consulting business. Needless to say, there’s a lot to learn from this guy, and it makes it even better that he’s fun to talk to.
A topic Max and I kept circling back to in our discussion on Monday was the bad reputation of our generation (millennials). An eye roll often comes up when talking about our generation, and really, that’s nobody’s fault but ours. We are the first generation who can’t comprehend a world without Google. Some call us lazy, others call us brilliant. Max and I went back and forth over the issue several times: how can we overcome our generational label and break into a job market where experience (of which we have little) is king? Max offered a couple suggestions:
1) Use current news in your articles. Not only does referencing other media bolster your credibility, but it also forces you as a blogger to stay informed about what is going on in our world. This can be as easy as downloading a news app or following news sites on Twitter, which is how this writer found out that today is the 30th anniversary of the song “We Are the World.”
I thought I’d kick off this blog by looking at my writing process and giving you some advice that I’ve learned as a writer, editor, and marketer. (Since writing styles vary so much depending on the writer and the content medium, these tips are pretty broad, but later articles will go further in depth.)