What’s your company’s brand? Can you easily write out its essence, its strengths and weaknesses, what makes it unique? If not, then maybe you need to re-think your branding strategy.
The importance of having a company brand isn’t new—it’s just becoming more vital. Entrepreneur.com
Courtesy of The Marketing Bit said it best: “Your brand is derived from who you are, who you want to be and who people perceive you to be.” When your branding is solid, so is your company. It cements your personality—who can think of Coca-Cola without imagining a polar bear? Who references Tiffany & Company without a blue box and Audrey Hepburn in mind?