Last school year, I managed the Facebook page for my school’s English department, and I later began dabbling in Twitter and LinkedIn as well. With the former, it was fairly easy to adopt a strategy that more or less followed the one already set in place for Facebook. However, LinkedIn was new territory for me. Being a lurker in groups is one thing; managing LinkedIn groups yourself is quite another.
One of my supervisors and I created a subgroup for the humanities department in my school as a way for alumni and current students to network and discuss professional questions or issues. While plenty of people applied to be in the group and I posted something new every week, we rarely got any sort of response back. After five months, we had only one post, two replies, and two likes that were not made by me.
It was a complete flop.