Ad Spotlight: Trident Gum

Every once in a while, you run across an ad that you just can’t forget. I first discovered Trident’s Facebook page when I was a sophomore in college, and the ad I read actually made me laugh out loud. (Because seriously, we may all say LOL, but how many of us are truly cracking up?)

Courtesy of the Trident Facebook page

Read More »

5 Copywriter Portfolio Tips: Interview with Peter Hajinian

Last week, I had another informational interview, this time with copywriter Peter Hajinian, who also happens to be the associate creative director at Morsekode. I’ve never talked to someone who works as a writer in an agency, but if Peter is anything to go by, I wish I could pester these people more often! I told Peter later that that was the most I’d ever laughed during an interview.

Of course, this also meant our conversation was all over the place, but I think it’s more fun that way. Still, we discussed a lot about ad agency hiring, and Peter especially stressed the importance of having a strong portfolio to bring with you to interviews. He gave me several tidbits about portfolios, which I wanted to share with you all here:

Read More »