Ad Spotlight: The Emily Program

Have you ever seen an ad that gets you right in the gut? Recently, I was driving to my parents’ house and saw the below billboard:

Emily Program Billboard
Courtesy of The Minneapolis Egotist

What Makes it Great

As someone who has known several friends battle through anorexia, I know that the lack of understanding is often the biggest hurdle. One friend who shared her story with me said that a lot of her struggle had nothing to do with losing weight at all: it was about control over her body, and therefore, some semblance of control over her life. This crucial need for understanding why is something so many people battle, not just those with eating disorders. The text’s simplicity conveys the specialists’ warm and caring attitudes; additionally, The Emily Program’s main color is the same vibrant orange. Read More »