Tips for Deeper Audience Analysis: Persona and Scenario

A few days ago we talked about doing an audience analysis and why you should know who’s reading your blog. And hopefully you read up on who your followers are and what they’re interested in. If you feel like all you’ve collected is a jumble of information though, here’s something that may help you narrow your focus.

From the data you’ve collected, create a persona and a scenario for your blog. A persona means a fictional person you’ve created to represent the average reader of your blog. A scenario is just a situation where your reader would go to your blog to fulfill a need.

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Tips for Good Content: Audience Analysis

Creating content is hard. Creating good content is tricky. How do you continually spit out information that your audience wants to hear and that will reach through the noise? I don’t know about you, but I tend to run out of ideas fairly quickly sometimes.

Whenever I feel devoid of content though, I always try to think, “What would my reader want to read about?” However, you have to know your readers in order to answer this question, which is why you should conduct an audience analysis.

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Entering Social Media Part 2: 3 Things to Review Before Creating a Business Social Media Account

When you hear about a hot new social media tool, it’s understandable to want to create an account right away. However, since we talked on Monday about being on social media for the right reasons, this is a good time review a checklist to be sure this new account is right for your business:

1. Have I Analyzed My Audience?

If I asked you who your Image courtesy of Yoel Ben-Avraham (Flickr)target market was, could you tell me? And I don’t mean just saying, “Um, females between 24 and 45.” That’s a good start, but what else about your audience? Where do they like to shop? What do they like to eat? Where do they eat? How do they get to work? Where do they work? What are their hobbies? What sort of websites do they interact with? Before you go any further with your business, you should be able to answer all these questions and more.

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3 Tips for Managing LinkedIn Groups

Last school year, I managed the Facebook page for my school’s English department, and I later began dabbling in Twitter and LinkedIn as well. With the former, it was fairly easy to adopt a strategy that more or less followed the one already set in place for Facebook. However, LinkedIn was new territory for me. Being a lurker in groups is one thing; managing LinkedIn groups yourself is quite another.

One of my supervisors and I created a subgroup for the humanities department in my school as a way for alumni and current students to network and discuss professional questions or issues. While plenty of people applied to be in the group and I posted something new every week, we rarely got any sort of response back. After five months, we had only one post, two replies, and two likes that were not made by me.

It was a complete flop.

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