Chances are you just mentally read that headline in the voice that narrates all of Arby’s commercials. One could write an entire blog post on Arby’s branding strategy; however, for this post, I’d like to focus on a particular ad by Arby’s that came out about a year ago:
You may have heard about Chobani’s commercials that point out the evils of some of the ingredients in their leading competitors’ products—most notably, Dannon and Yoplait. Chobani labeled this campaign as #nobadstuff, claiming its Greek yogurt was the only one on the market not to contain preservatives. (The way Chobani did this, however, was to point out that some of the ingredients in its competitors’ brands were also ingredients in pesticides.) Yoplait sued Chobani for false advertising, and in turn, Chobani and Dannon also became entangled in a lawsuit.
Since then, the judge has ruled to pull Chobani’s ads on the charge that they were misleading. Chobani’s Chief Marketing and Brand Officer Peter McGuinness responded to the judge’s decision with this statement:
With Super Bowl 2016 rapidly approaching, many of us like to reminisce about our favorite commercials from last year and look forward to seeing the creativity that will soon unfold. However, not all the most memorable marketing moments from the Super Bowl are seen on TV.
During Super Bowl 2013, many viewers remember the blackout that occurred midway through the game at Mercedes-Benz Superdome. With the game suddenly halted, Oreo Cookies took advantage of the moment to create one of the most memorable tweets of the year:
For the last few weeks, I have been holding my breath about a job. But it wasn’t just any job. It was one of those Oh-my-gosh-I-didn’t-know-I-wanted-this-until-I-saw-it-and-doesn’t-it-look-phenomenal kind of job. I had friends in the company and a résumé that tailored nicely to the job description. My job in college segued beautifully into this higher-up position, the commute was great, and I thought I had thoroughly impressed the supervisor. I imagined myself settling into that company, making my office my own, and forming friendships with my co-workers.
Today, I got news that the job was filled. By someone else.
Many of you know how that blow feels. Sort of one of those feelings where you’d rather just stay in bed all day with your favorite book rather than look for one more job opening.
However, even though I’m very bummed about not getting this job, I’m trying to stay positive and am going to use this opportunity to re-evaluate some things: