Communications Audit at Church Marketing Sucks

I’m back at Church Marketing Sucks this month, this time writing about some potential communications channels churches can utilize. Check it out!

Communication Audit: 24 Potential Channels to Consider 

Sometimes, it feels like our church communication efforts are floundering.

We see other churches do something amazing (fight that temptation to compare) and we wonder if we could “borrow” the idea.

But then we have so much on our plate. It might be time for a communication audit.

Perhaps you have the right channels, but poor timing. Maybe you have enough money, but you’re putting it into the wrong channel. Maybe a method you’ve always thought is the most effective actually isn’t.

Taking an inventory can help you figure out what’s working, what isn’t and what you might consider adding. This step is so easy to overlook but so important.

Think about this carefully: Are you using the right communication channels for your church? (Emphasis on your church; what works for the church around the corner might not work for your church.)

Look through this list for just a few of your options. You can reach out to your community in a variety of ways…

Read more at Church Marketing Sucks’ website.

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Church Bulletin Do’s and Don’ts: Guest Post on Church Marketing Sucks

This week, I published a blog post for Church Marketing Sucks, where I wrote several pieces last summer. It’s always a treat writing for this nonprofit. Check out the article below!

Church Bulletin Do’s and Don’ts: A Visitor’s Perspective

It’s great to see the discussions on bulletins here on Church Marketing Sucks. But most of these articles are written by the creators of bulletins, not necessarily the users.

As a born-and-bred Lutheran with six years of attending an evangelical-free church and three-and-a-half years at a Bible college, I’ve seen my fair share of bulletins. As a parishioner, you can’t expect everything to be perfect.

But since a bulletin is the front door to a church, you expect that the bulletin will be helpful, especially on your first visit. While there are pros and cons to getting rid of the bulletin altogether, plenty of people prefer to keep the weekly print bulletin.

Here are some most common do’s and don’ts for church bulletins:

Read more at churchmarketingsucks.com.

Chobani’s #NoBadStuff Campaign: False Advertising vs. Speaking the Truth

You may have heard about Chobani’s commercials that point out the evils of some of the ingredients in their leading competitors’ products—most notably, Dannon and Yoplait. Chobani labeled this campaign as #nobadstuff, claiming its Greek yogurt was the only one on the market not to contain preservatives. (The way Chobani did this, however, was to point out that some of the ingredients in its competitors’ brands were also ingredients in pesticides.) Yoplait sued Chobani for false advertising, and in turn, Chobani and Dannon also became entangled in a lawsuit.

Since then, the judge has ruled to pull Chobani’s ads on the charge that they were misleading. Chobani’s Chief Marketing and Brand Officer Peter McGuinness responded to the judge’s decision with this statement:

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