5 Copywriter Portfolio Tips: Interview with Peter Hajinian

Last week, I had another informational interview, this time with copywriter Peter Hajinian, who also happens to be the associate creative director at Morsekode. I’ve never talked to someone who works as a writer in an agency, but if Peter is anything to go by, I wish I could pester these people more often! I told Peter later that that was the most I’d ever laughed during an interview.

Of course, this also meant our conversation was all over the place, but I think it’s more fun that way. Still, we discussed a lot about ad agency hiring, and Peter especially stressed the importance of having a strong portfolio to bring with you to interviews. He gave me several tidbits about portfolios, which I wanted to share with you all here:

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Leading Outside of the Spotlight: Interview with Katie Strandlund

This Wednesday, I got to meet Katie Strandlund for coffee and learn more about the unique company she owns. Katie, based in Nashville, is the founder and owner of Dirty Work, a “jack of all trades” firm that prides itself on tackling “just about anything except intense finance management and taxes.” More than a simple task monkey, Dirty Work is a group of high-quality, experienced team members who help entrepreneurs better prioritize and smooth out any details that get overlooked during the visioning process.

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Job Market Insights for Millennials: An Interview with Max Rymer

On Monday, I had the enormous pleasure of having coffee with Max Rymer and learning some of the ins and outs of the job market. Max is only a few years older than I am, but already, he’s been a business development analyst, marketing consultant, account executive, and is now the business development director at Digital Solutions. In addition to all that, Max has also started his own career consulting business. Needless to say, there’s a lot to learn from this guy, and it makes it even better that he’s fun to talk to.

A topic Max and I kept circling back to in our discussion on Monday was the bad reputation of our generation (millennials). An eye roll often comes up when talking about our generation, and really, that’s nobody’s fault but ours. We are the first generation who can’t comprehend a world without Google. Some call us lazy, others call us brilliant. Max and I went back and forth over the issue several times: how can we overcome our generational label and break into a job market where experience (of which we have little) is king? Max offered a couple suggestions:

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Lee Odden: 3 Tips for Content Marketing

Yesterday, I was able to go to an event called Social Media Breakfast (SMB), which brings people from all areas of the Twin Cities to discuss social media in its various platforms. (And they give you bacon. How awesome is that?) Yesterday’s event was centered on content marketing, and the person they interviewed was Lee Odden. Lee is the CEO of TopRank Online Marketing, an agency located in the western suburbs of Minneapolis, and the author of Optimize, a book on integrating SEO, social media, and content marketing into your company.

First off, a definition of content: Lee defined it as “the process of planning, creating, and promotion of stuff for a specific audience to inspire action and/or a specific outcome for your audience and brand.” So basically, anything you’re creating on your website that has a purpose is content, and you’ve gotta market it.

Lee talked all over the board about content marketing, ranging from helpful web applications to self-publishing. But what I found most helpful about this event were some of Lee’s quick and dirty tips for people starting out in content marketing:

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5 Beginning Freelance Writer Tips: Informational Interview with Claire DeBerg

As a part of my freelance writing internship for Monkey Outta Nowhere, my supervisor has made networking events a priority, so this morning, I had the pleasure of picking the brain of Claire DeBerg, a full-time freelance writer and editor based in Minneapolis, MN. Claire was very open about her experience as a freelance writer, and I learned a lot about what it looks like to freelance on a daily basis. Since she gave so much good information, I decided to narrow it down to what I considered the top five pieces of advice I got out of the interview:

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