Volkswagen is feeling some heat right now, but as I was looking over the issue, I ran across a couple of its old ads. While no one is really a fan of Volkswagen right now, this “Don’t Selfie and Drive” series is a great reminder to think again before pulling out your cell phone:
Every once in a while, you run across an ad that you just can’t forget. I first discovered Trident’s Facebook page when I was a sophomore in college, and the ad I read actually made me laugh out loud. (Because seriously, we may all say LOL, but how many of us are truly cracking up?)
I first saw this ad in one of my advertising textbooks, and that semester, I would show the ad to as many creatives as I could just because I loved it so much. You can imagine how happy I was to find it on Pinterest!
What Makes It Great
Other than just looking really cool right off the bat, the reason I love this ad so much is because it utilizes a heavy branding strategy throughout the entire piece. Most of us know what the Heinz Ketchup bottle looks like, but to see it in a totally new form cements our visual memory of the bottle. (Much like the way Absolut Vodka did its branding strategy.) The ad also includes its signature red throughout the piece, providing very little contrast so that your attention is fixed right on the bottle.
Everyone tells you to drink eight cups of water a day, right? Well, do any of you actually do that? I can’t drink that much without running to the bathroom every 15 minutes. However, I do know I need to drink more water, and I think this ad is a great reminder:
Confession: I can’t exactly tell what brand this is (my bet is on Absopure), and thus far I’m having trouble finding a duplicate of the ad on the Internet. (One of the downsides to finding a lot of your ads on Pinterest.) Still, I love the concept of this, and I wanted to highlight a couple reasons why:Read More »
Probably the best thing about Pinterest (DIY projects aside) is the plethora of print ads you can discover on it. For this Ad Spotlight, I’m highlighting one of my favorite finds from Pinterest: a series of print ads from Tide.