Ad Spotlight: Heinz Ketchup

I first saw this ad in one of my advertising textbooks, and that semester, I would show the ad to as many creatives as I could just because I loved it so much. You can imagine how happy I was to find it on Pinterest!

Courtesy of Pinterest
Courtesy of Pinterest

What Makes It Great

Other than just looking really cool right off the bat, the reason I love this ad so much is because it utilizes a heavy branding strategy throughout the entire piece. Most of us know what the Heinz Ketchup bottle looks like, but to see it in a totally new form cements our visual memory of the bottle. (Much like the way Absolut Vodka did its branding strategy.) The ad also includes its signature red throughout the piece, providing very little contrast so that your attention is fixed right on the bottle.

Read More »

Ad Spotlight: Drink More Water

Everyone tells you to drink eight cups of water a day, right? Well, do any of you actually do that? I can’t drink that much without running to the bathroom every 15 minutes. However, I do know I need to drink more water, and I think this ad is a great reminder:

Image courtesy of Pinterest

Confession: I can’t exactly tell what brand this is (my bet is on Absopure), and thus far I’m having trouble finding a duplicate of the ad on the Internet. (One of the downsides to finding a lot of your ads on Pinterest.) Still, I love the concept of this, and I wanted to highlight a couple reasons why:Read More »