The advantage of being a well-known company is that your ads don’t have to focus so much on building your brand as reinforcing it. This ad from McDonalds perfectly illustrates this principle:
What’s your company’s brand? Can you easily write out its essence, its strengths and weaknesses, what makes it unique? If not, then maybe you need to re-think your branding strategy.
The importance of having a company brand isn’t new—it’s just becoming more vital. Entrepreneur.com
Courtesy of The Marketing Bit said it best: “Your brand is derived from who you are, who you want to be and who people perceive you to be.” When your branding is solid, so is your company. It cements your personality—who can think of Coca-Cola without imagining a polar bear? Who references Tiffany & Company without a blue box and Audrey Hepburn in mind?
It’s not about you.
How many times do we need to hear this before we internalize it? We live in a society of bloated personalities, where every social media post screams “Look what I do! This is important!” But is it really? When you post, tweet, blog, are you creating content for yourself? Or is it for your reader?
It’s so easy to create a blog, to design it, to add a few well-written pages. But why do we blog? How many people are actually reading? How many really care?
You’ve probably noticed a few differences on the website lately—namely, I’ve changed my name to Latchkey Writing & Editing. I’ve been meaning to make a more official name to my freelance business for a while now, and on Wednesday, I finally bought the domain name. (And yes, I squealed with excitement when I typed it in for the first time.) This means I’m starting to get started on getting a logo created, and you may see the entire website layout change. It’s exciting to start this re-branding process, especially the re-vamping of my SEO. (You can read a little more about the title of Latchkey Writing & Editing here.)
1) Use current news in your articles. Not only does referencing other media bolster your credibility, but it also forces you as a blogger to stay informed about what is going on in our world. This can be as easy as downloading a news app or following news sites on Twitter, which is how this writer found out that today is the 30th anniversary of the song “We Are the World.”