The advantage of being a well-known company is that your ads don’t have to focus so much on building your brand as reinforcing it. This ad from McDonalds perfectly illustrates this principle:
What’s your company’s brand? Can you easily write out its essence, its strengths and weaknesses, what makes it unique? If not, then maybe you need to re-think your branding strategy.
The importance of having a company brand isn’t new—it’s just becoming more vital. Entrepreneur.com
Courtesy of The Marketing Bit said it best: “Your brand is derived from who you are, who you want to be and who people perceive you to be.” When your branding is solid, so is your company. It cements your personality—who can think of Coca-Cola without imagining a polar bear? Who references Tiffany & Company without a blue box and Audrey Hepburn in mind?
You’ve probably noticed a few differences on the website lately—namely, I’ve changed my name to Latchkey Writing & Editing. I’ve been meaning to make a more official name to my freelance business for a while now, and on Wednesday, I finally bought the domain name. (And yes, I squealed with excitement when I typed it in for the first time.) This means I’m starting to get started on getting a logo created, and you may see the entire website layout change. It’s exciting to start this re-branding process, especially the re-vamping of my SEO. (You can read a little more about the title of Latchkey Writing & Editing here.)