Ad Spotlight: McDonalds and the Advantages of Solid Branding

The advantage of being a well-known company is that your ads don’t have to focus so much on building your brand as reinforcing it. This ad from McDonalds perfectly illustrates this principle:

(Image Originally Found on Pinterest)
(Image Originally Found on Pinterest)

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Never Say Never: Latchkey Writing & Editing

You’ve probably noticed a few differences on the website lately—namely, I’ve changed my name to Latchkey Writing & Editing. I’ve been meaning to make a more official name to my freelance business for a while now, and on Wednesday, I finally bought the domain name. (And yes, I squealed with excitement when I typed it in for the first time.) This means I’m starting to get started on getting a logo created, and you may see the entire website layout change. It’s exciting to start this re-branding process, especially the re-vamping of my SEO. (You can read a little more about the title of Latchkey Writing & Editing here.)

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