Ad Spotlight: McDonalds and the Advantages of Solid Branding

The advantage of being a well-known company is that your ads don’t have to focus so much on building your brand as reinforcing it. This ad from McDonalds perfectly illustrates this principle:

(Image Originally Found on Pinterest)
(Image Originally Found on Pinterest)

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Blogging: It’s Not About You

It’s not about you.

How many times do we need to hear this before we internalize it? We live in a society of bloated personalities, where every social media post screams “Look what I do! This is important!” But is it really? When you post, tweet, blog, are you creating content for yourself? Or is it for your reader?

It’s so easy to create a blog, to design it, to add a few well-written pages. But why do we blog? How many people are actually reading? How many really care?

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Never Say Never: Latchkey Writing & Editing

You’ve probably noticed a few differences on the website lately—namely, I’ve changed my name to Latchkey Writing & Editing. I’ve been meaning to make a more official name to my freelance business for a while now, and on Wednesday, I finally bought the domain name. (And yes, I squealed with excitement when I typed it in for the first time.) This means I’m starting to get started on getting a logo created, and you may see the entire website layout change. It’s exciting to start this re-branding process, especially the re-vamping of my SEO. (You can read a little more about the title of Latchkey Writing & Editing here.)

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