Regardless of whether you’re a freelance writer or a receptionist, chances are you have to sit down a lot for your job. While standing desks are an option for some, not everyone can take advantage of that excellent tool. I belong in that category when I’m writing, and after I sit for long periods of time, my posture and energy level plummet. So, how can you best take care of yourself when you’re stuck sitting for an entire day? Check out some of these stretches and exercises that wake up the blood after a few hours in your cubicle.
1. Spine Stretch
Before you picture trying to lie down underneath your desk, hold on. This stretch does wonders for your spine alignment and is a good break from staring at your computer screen.
Take your fingers off the keyboard, and place them on your knees. Straighten your back as much as possible.
Raise your hands high above your head, straightening your arms and lengthening your spine. Sit tall.
Keep your arms straight, and begin to lower them until they are perpendicular with your shoulders.
Hold them here as you feel your shoulders drop some of their tension. Repeat Steps 2-4 as many times as you need.
Note: Try your best not to tense up too much when your hands are in the air. Keep breathing, and let the energy flow through your fingertips.
Chances are you just mentally read that headline in the voice that narrates all of Arby’s commercials. One could write an entire blog post on Arby’s branding strategy; however, for this post, I’d like to focus on a particular ad by Arby’s that came out about a year ago:
You may have heard about Chobani’s commercials that point out the evils of some of the ingredients in their leading competitors’ products—most notably, Dannon and Yoplait. Chobani labeled this campaign as #nobadstuff, claiming its Greek yogurt was the only one on the market not to contain preservatives. (The way Chobani did this, however, was to point out that some of the ingredients in its competitors’ brands were also ingredients in pesticides.) Yoplait sued Chobani for false advertising, and in turn, Chobani and Dannon also became entangled in a lawsuit.
Since then, the judge has ruled to pull Chobani’s ads on the charge that they were misleading. Chobani’s Chief Marketing and Brand Officer Peter McGuinness responded to the judge’s decision with this statement:
With Super Bowl 2016 rapidly approaching, many of us like to reminisce about our favorite commercials from last year and look forward to seeing the creativity that will soon unfold. However, not all the most memorable marketing moments from the Super Bowl are seen on TV.
During Super Bowl 2013, many viewers remember the blackout that occurred midway through the game at Mercedes-Benz Superdome. With the game suddenly halted, Oreo Cookies took advantage of the moment to create one of the most memorable tweets of the year: