Tips for Deeper Audience Analysis: Persona and Scenario

A few days ago we talked about doing an audience analysis and why you should know who’s reading your blog. And hopefully you read up on who your followers are and what they’re interested in. If you feel like all you’ve collected is a jumble of information though, here’s something that may help you narrow your focus.

From the data you’ve collected, create a persona and a scenario for your blog. A persona means a fictional person you’ve created to represent the average reader of your blog. A scenario is just a situation where your reader would go to your blog to fulfill a need.

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Tips for Good Content: Audience Analysis

Creating content is hard. Creating good content is tricky. How do you continually spit out information that your audience wants to hear and that will reach through the noise? I don’t know about you, but I tend to run out of ideas fairly quickly sometimes.

Whenever I feel devoid of content though, I always try to think, “What would my reader want to read about?” However, you have to know your readers in order to answer this question, which is why you should conduct an audience analysis.

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Blogging: It’s Not About You

It’s not about you.

How many times do we need to hear this before we internalize it? We live in a society of bloated personalities, where every social media post screams “Look what I do! This is important!” But is it really? When you post, tweet, blog, are you creating content for yourself? Or is it for your reader?

It’s so easy to create a blog, to design it, to add a few well-written pages. But why do we blog? How many people are actually reading? How many really care?

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8 Questions to Ask in an Ethical Dilemma

My last semester in college began last week, and one of my courses is Business Ethics. So far, we’ve been looking at mission statements and ethical guidelines, using examples from companies like Medtronic and Cargil. We looked at a flowchart Medtronic uses to determine whether something is ethical or not, and it got me thinking about how difficult ethics can be sometimes. In a world obsessed with relativism and tolerance, how do you determine where your ethics lie? Religion? Philosophy? Experience? After all, ethical dilemmas can range from something as small as noticing a colleague taking home office supplies or as big as knowing funds are being embezzled in your company.

Regardless of what you use as your standard though, you can still run into gray areas, like the peer pressure to turn a blind eye to an issue that doesn’t really concern you. And what can you do in that situation? Here is a list of questions to ask yourself when facing ethical dilemmas in your workplace:

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