Tips for Good Content: Audience Analysis

Creating content is hard. Creating good content is tricky. How do you continually spit out information that your audience wants to hear and that will reach through the noise? I don’t know about you, but I tend to run out of ideas fairly quickly sometimes.

Whenever I feel devoid of content though, I always try to think, “What would my reader want to read about?” However, you have to know your readers in order to answer this question, which is why you should conduct an audience analysis.

This isn’t as tricky as it may sound. An audience analysis simply means you’re paying attention to who’s reading your stuff. With so many blog sites having helpful statistics about who is following you, you can find this information rather quickly. Some information to look for would be age, ethnicity, gender, education level, job status, location, even likes and dislikes. This is just a list to get you started—you may not be able to find all these things.

Also try to think of what do you need to know that’s specific to your blog? If you’re blogging about cooking and baking, you probably want to research how much time your audience has to try the recipes you suggest. Or if you’re troubleshooting software issues for PCs, then you want to check which terms your audience does and does not know.

Tip: You can often check out your followers’ blogs—it might be a good idea to see what they’re writing about and if your work parallels them. You might even be able to ask them to guest-write a blog post someday.

This part involves research, which isn’t always fun and can feel like a waste of time. But when you take the time to research your audience, you can better create your content to be centered around them.

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