It’s not about you.

How many times do we need to hear this before we internalize it? We live in a society of bloated personalities, where every social media post screams “Look what I do! This is important!” But is it really? When you post, tweet, blog, are you creating content for yourself? Or is it for your reader?

It’s so easy to create a blog, to design it, to add a few well-written pages. But why do we blog? How many people are actually reading? How many really care?

Answer: Probably most don’t. Not unless you give them content to care about.

Consider what you’re writing. Why does it matter to your readers? Most are concerned primarily with self-interest. So, why put out content that isn’t helpful for them?

Next time you post, take a minute to ask yourself what your readers want to hear. Then write something for them. Because when it comes to blogging, it’s not about you.