Ad Spotlight: Heinz Ketchup

I first saw this ad in one of my advertising textbooks, and that semester, I would show the ad to as many creatives as I could just because I loved it so much. You can imagine how happy I was to find it on Pinterest!

Courtesy of Pinterest
Courtesy of Pinterest

What Makes It Great

Other than just looking really cool right off the bat, the reason I love this ad so much is because it utilizes a heavy branding strategy throughout the entire piece. Most of us know what the Heinz Ketchup bottle looks like, but to see it in a totally new form cements our visual memory of the bottle. (Much like the way Absolut Vodka did its branding strategy.) The ad also includes its signature red throughout the piece, providing very little contrast so that your attention is fixed right on the bottle.

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5 Helpful Tips for College Interns

As I’ve mentioned before, I had two internships this summer, and while that was a little stressful, both were very helpful. I met a lot of wonderful people and have gotten to try out what it can feel like to freelance as well as to work in a publishing house. Both internships ended on Thursday, and while I was not the perfect intern (who is?), I did pick up some tips on how to become a better one:

1. Pay Close Attention

No duh. It doesn’t take a genius to figure that out. However, after you start sliding into a rhythm, you can often forget to be as precise as you were when you were applying for the internship itself. For example, on my proofreading test for one of my internship applications, I spent probably an hour on the draft. Now, I would spend maybe 20 minutes on it. Getting faster wasn’t the bad thing though—it’s the fact that I could catch myself skimming where I used to slowly read aloud. I started getting sloppy, and I had to remind myself to take a second (or third) look through a draft before sending it back to my supervisor. Because whenever I did, I inevitably found a dumb mistake.

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Tips for Using Images off of the Internet

Obviously, I’m a writer, not a designer. So while I’d love to stick a wicked cool graphic I designed into every blog post, I can’t. In fact, I usually trot over to Google whenever I need something. If you’re in the same boat, then this post is for you.

Google makes it so easy to find images online. And while you may be aware of copyright laws, it often seems like they go out the window in this wild, wild West called the Internet.

However, that’s not always true. Many of the images on the Internet are protected by copyright of some kind, and you can get into serious trouble for not adhering to those rules. But if you’re smart about it, you can avoid trouble before it happens by following these key steps, Searching and Documenting.

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Ad Spotlight: Drink More Water

Everyone tells you to drink eight cups of water a day, right? Well, do any of you actually do that? I can’t drink that much without running to the bathroom every 15 minutes. However, I do know I need to drink more water, and I think this ad is a great reminder:

Image courtesy of Pinterest

Confession: I can’t exactly tell what brand this is (my bet is on Absopure), and thus far I’m having trouble finding a duplicate of the ad on the Internet. (One of the downsides to finding a lot of your ads on Pinterest.) Still, I love the concept of this, and I wanted to highlight a couple reasons why:Read More »

#DOSummer2015 Update #3: Scheduling = More Time

CAM00319As you can see, I haven’t made substantial progress in the last month or so on my chart. I haven’t been reading a ton of the Monday pep talks either. (Sorry, Jon Acuff.) I’ve felt a little behind the eight ball most of the summer, so things I can slough off on (e.g., exercise), I have. Unfortunately, that’s not the healthiest. And a lot of it has to do with prioritizing and scheduling.

As a freelancer, daily schedules can be a lot looser than the average 9-5 worker. With that, it’s easy to just work when you feel like it and pull long nights when you have to. After all, no one is peering over your shoulder. But that’s not the most productive. I’ve been like that a lot in college and am trying to create healthier habits. So after musing about it a bit, I’ve realized a lot of it comes down to scheduling.

Granted, I like schedules a lot. I’m a to-do list kind of person. And if you aren’t, then maybe this post isn’t for you. But for those of you who like mapping things out, here are tips on scheduling more:Read More »