Entering Social Media Part 2: 3 Things to Review Before Creating a Business Social Media Account

When you hear about a hot new social media tool, it’s understandable to want to create an account right away. However, since we talked on Monday about being on social media for the right reasons, this is a good time review a checklist to be sure this new account is right for your business:

1. Have I Analyzed My Audience?

If I asked you who your Image courtesy of Yoel Ben-Avraham (Flickr)target market was, could you tell me? And I don’t mean just saying, “Um, females between 24 and 45.” That’s a good start, but what else about your audience? Where do they like to shop? What do they like to eat? Where do they eat? How do they get to work? Where do they work? What are their hobbies? What sort of websites do they interact with? Before you go any further with your business, you should be able to answer all these questions and more.

Read More »

Entering Social Media Part 1: Is Your Business on Facebook for the Wrong Reason?

Image courtesy of Yoel Ben-Avraham (Flickr)

Here’s the rub: everyone explains to businesses that they need to be on Facebook/Twitter/Instagram/whatever is popular, but no one explains how or even why. When Facebook first exploded in popularity in 2009, thousands of businesses jumped on the bandwagon because if you were on Facebook, you were hip. (Or sick or whatever word the Gen Z’s have now deemed cool.)

However, when I talk to nonprofits who want to be on Facebook, they can’t really explain why. They often just give me a somewhat sheepish look and explain, “Well, we just feel like we ought to.”

And there’s their number one mistake. Social media may have a lot to do with ego, but just as there is room for only so many divas in a theater production, you can only fit so many companies on Facebook before all of their posts become clutter.

Read More »

#DOSummer2015 Update #2: On Coasting and Accountability

#DOSummer2015 isn’t a very difficult challenge if you’re going for the exercise idea, like me. The nice thing about doing a challenge that requires only 15 minute intervals is when you exercise, you can usually cross off three or four boxes each time. However, it also means you can go nearly a week without crossing out any boxes and still feel ahead—in this case, that’s me. Coasting along.

So, maybe what #DoSummer2015 is helpful for is not so much forcing me to exercise but rather, showing me how quickly I’m willing to slack off on my exercise schedule. It’s amazing what a low level of accountability can do to a girl’s motivation.

However, what I’m learning this summer is that you can’t rely on accountability. Yes, deadlines are good and so are boxes to check off. But in the end, there are times you need to motivate yourself to do something simply for yourself and nothing else.

Read More »

#ThinkBeforeYouTweet: 3 Questions to Ask Before Posting Online

During this week’s meeting, my supervisor talked to me and the other intern about posting online. With the recent SCOTUS decision about gay marriage, I think everyone’s social media feeds have exploded, so this was a chance for some friendly advice from a mentor. I think most of us are taught proper netiquette at some point, but it’s always nice to have a refresher.

This isn’t a new topic—hashtags like #ThinkBeforeYouTweet are proof of that. We’ve all seen really idiotic posts online, whether it be some misplaced commas or a tweet that gets a person fired. Still, how do we know what is and isn’t appropriate to post online? Here are three questions I’ve started asking myself before I post online, be it a blog article, Facebook post, or a tweet:

Read More »