This Wednesday, I got to meet Katie Strandlund for coffee and learn more about the unique company she owns. Katie, based in Nashville, is the founder and owner of Dirty Work, a “jack of all trades” firm that prides itself on tackling “just about anything except intense finance management and taxes.” More than a simple task monkey, Dirty Work is a group of high-quality, experienced team members who help entrepreneurs better prioritize and smooth out any details that get overlooked during the visioning process.
Probably the best thing about Pinterest (DIY projects aside) is the plethora of print ads you can discover on it. For this Ad Spotlight, I’m highlighting one of my favorite finds from Pinterest: a series of print ads from Tide.
You’ve probably noticed a few differences on the website lately—namely, I’ve changed my name to Latchkey Writing & Editing. I’ve been meaning to make a more official name to my freelance business for a while now, and on Wednesday, I finally bought the domain name. (And yes, I squealed with excitement when I typed it in for the first time.) This means I’m starting to get started on getting a logo created, and you may see the entire website layout change. It’s exciting to start this re-branding process, especially the re-vamping of my SEO. (You can read a little more about the title of Latchkey Writing & Editing here.)
On Monday, I had the enormous pleasure of having coffee with Max Rymer and learning some of the ins and outs of the job market. Max is only a few years older than I am, but already, he’s been a business development analyst, marketing consultant, account executive, and is now the business development director at Digital Solutions. In addition to all that, Max has also started his own career consulting business. Needless to say, there’s a lot to learn from this guy, and it makes it even better that he’s fun to talk to.
A topic Max and I kept circling back to in our discussion on Monday was the bad reputation of our generation (millennials). An eye roll often comes up when talking about our generation, and really, that’s nobody’s fault but ours. We are the first generation who can’t comprehend a world without Google. Some call us lazy, others call us brilliant. Max and I went back and forth over the issue several times: how can we overcome our generational label and break into a job market where experience (of which we have little) is king? Max offered a couple suggestions:
Confession: my strongest suit in editing in proofreading. This probably stems from working too many shifts as a grammar tutor, but there it is. Chasing down commas is what I do (whether or not I’m supposed to).
However, where there’s strength in one area, there’s often weakness nearby. And my weakness is developmental editing. I often struggle with knowing how much to edit without losing the essence of the work. With this confession in mind, one of my internship supervisors recommended the book Developmental Editing: A Handbook for Freelancers, Authors, and Publishers by Scott Norton. He thought it would be a good introduction into the field and ended up reading it with me.